IADT MSc UX Design Assignment — Personas, Empathy, and Scenarios

User Survey

Surveymonkey. Survey questions are available in the Appendix.

Competitor Matrix

Competitive Matrix plotting competitive product feature options (vertical axis) against user experience perceptions (horizontal axis).

Task Analysis

Mapping out the assignments hand-in activity flow
Hand-in activity flow. This flow includes the pain point of having to confirm if the work was received after the task was “complete”.
Comparative user experiences for a starting a new video meeting (L-r: Google Hangouts, Microsoft Teams, and Zoom)

Persona

Shaping the Persona

Gaby, mental health counsellor draft persona
Sales engineer draft persona
Agreed Persona, Tiffany the Transition Year Student

Persona Validation

Persona Learning Lessons

  • Feelings, tech expertise, choice of device, the context of usage, and other tools are part of the digital user experience. Peer groups, media, and innovation shape users' views.
  • Add a unique distinguishing aspect for the persona; personalized with quotes, pictures, and name (Adlin et al, 2010).
  • Personas are central to other methodologies, such as customer journey mapping.
  • Ask real users to validate the persona.

Scenarios and Maps

Task analysis iterations for calendar management notifications for events solutions in Microsoft Teams.

Scenarios

3 Tiffany Scenarios

Chosen Scenario

“Tiffany completes her assignment and goes to Hand In in Teams. Tiffany checks the noisy Activity stream for the details; it’s hard to see what assignments are for her subjects only. After attaching and clicking Hand In, Tiffany is not sure if the files were sent and received by her teacher. Sometimes, Teams hangs without her knowing. Tiffany gets frustrated double-checking in chat and email.”

Problem Statement

“Tiffany wants to easily deliver assignments so that she can manage her schooling from home.”

Empathy Map

Tiffany Empathy Map

Customer Journey Map

Tiffany Customer Journey Map

Scenario and Mapping Learning Lessons

  • Base scenarios on typical task behaviour, pains, gains, and wants of the persona.
  • Use maps to understand real empathy: how the user speaks, thinks, acts, and feels.
  • Validate the scenario with users.
  • Decide on criteria for selecting a task problem.
  • Create visual narratives or storyboards of the user journey (Interaction Design Foundation, 2020), leveraging digital tools to share and iterate.

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Parent. UX Gunslinger. Curious. Researcher. Marathoner. Dog person. 80s hair & music. Dub. Content in this blog may not necessarily reflect the views of IADT.

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Ultan O'Broin (MUGATEAUX)

Ultan O'Broin (MUGATEAUX)

Parent. UX Gunslinger. Curious. Researcher. Marathoner. Dog person. 80s hair & music. Dub. Content in this blog may not necessarily reflect the views of IADT.