Persuasive design: social proof
Mar 20, 2021
This completed paper explores the concept of social proof as a design vehicle for persuading digital users to respond to an experience in the desired way. The paper outlines the concept, provides a literature review, and examines the technique in use. A low-fidelity design is included.
The paper was completed for the IADT MSc in UX Design. I am sharing the paper for UX research purposes.
