Persuasive design: social proof

This completed paper explores the concept of social proof as a design vehicle for persuading digital users to respond to an experience in the desired way. The paper outlines the concept, provides a literature review, and examines the technique in use. A low-fidelity design is included.

The paper was completed for the IADT MSc in UX Design. I am sharing the paper for UX research purposes.

Persuasive Design: Social Proof (2021)