User problems in context

Task analysis

The problem statement

“We want to create an easy way for users to search, find and apply for the perfect role with confidence.”

— Problem statement

Humanising users

Alisha new graduate persona and empathy map
Tyler ‘extreme’ techie persona and empathy map
Alisha customer journey
Tyler customer journey
Zack persona and customer journey

User advocacy

--

--

--

Parent. UX Gunslinger. Curious. Researcher. Marathoner. Dog person. 80s hair & music. Dub. Content in this blog may not necessarily reflect the views of IADT.

Love podcasts or audiobooks? Learn on the go with our new app.

Recommended from Medium

Case study: MakerGreen

A screenshot of the website created by my very talented teammate Shruti.

Design a great app icon for iOS and Android: Define, Ideate, Prototype, Learn

Working at Lion Parcel as a Product Designer

How Carousell launched its first widget for iOS14 (Part 1)

iPhone widget for iOS14 by Carousell

CIID Week 2: Storytelling

The Revelation of Jobs-To-Be-Done, Part 1: Replacing User Personas

How to Remove Background from Image (Free & Paid)

Generating Font Icons from Sketch

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Ultan O'Broin (MUGATEAUX)

Ultan O'Broin (MUGATEAUX)

Parent. UX Gunslinger. Curious. Researcher. Marathoner. Dog person. 80s hair & music. Dub. Content in this blog may not necessarily reflect the views of IADT.

More from Medium

Running an Accessibility Community Series

Diga11y — Running a Community Program to scale

Dergilik Journey Part 2 — Text to Speech

Sprint 1: Project Kick-off

Part 3.4: Practice UX & collect evidence along the way.