Carbolytics: visualisation of carbon impact of Cookies

Ultan Ó Broin (MUGATEAUX)
1 min readJun 16, 2022

This is not great news.

The cookies of the million most visited websites produce more than 11,000 metric tons of CO2 emissions per month

If you want to know more about the impact of digital tech on our environment then read this great report and interactive visualisation. The report abstract says it all about this merger of art and science to tell a story.

If you want to know more about the impact of website cookies for advertising on our environment then load the project’s interactive visualisation.

“Carbolytics is a project at the intersection of art and research by artist Joana Moll in collaboration with the Barcelona Supercomputing Center (BSC). The project aims to raise awareness and call for action on the environmental impact of pervasive surveillance within the advertising technology ecosystem (AdTech), as well as to provide a new perspective to address the social and environmental costs of opaque data collection practices. (source).”

UX designers have a responsibility to design for sustainability. That’s global empathy.




Ultan Ó Broin (MUGATEAUX)

Un concepteur d’applications mobiles faisant des recherches à Dublin. Je travaille à distance. Étudiant.Content does not necessarily reflect the views of IADT.